Indigenous Perspectives on Health Information Literacy During COVID-19: The Chakma Community Experience
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Emerald Group Publishing Limited
Abstract
Purpose: This study investigates the digital dimensions of Health Information Literacy (HIL)
among the Chakma, Bangladesh’s largest Indigenous ethnic group, during the COVID-19
pandemic. It aims to characterise community competencies in information seeking, appraisal
and use; map preferred information channels and verification practices; and identify barriers
and priorities for skills development and institutional engagement.
Design/methodology/approach: A quantitative, cross-sectional correlational survey was
administered to a purposive sample of adult Chakma residents across Rangamati, Khagrachori
and Bandarban. The questionnaire combined adapted, validated scales with a systematic
localization procedure (translation/back translation, expert review, pilot testing); content
validity and common method bias checks were performed. Data were analysed using
descriptive and inferential statistics to examine relationships among digital engagement, source
use, appraisal skills, and HIL outcomes.
Findings: Respondents demonstrated strong awareness of health information needs and
effective interpersonal communication with peers and local clinicians, and relied principally
on broadcast media and familiar social networks for COVID-19 information. Notable gaps
were observed in systematic source-locating, retrieval and critical appraisal, limited use of
libraries and formal telehealth channels, and barriers related to technical terminology, online
search skills and trust in authoritative sources. Community priorities emphasised internet and
information-education skill development and enhanced governmental and NGO awareness
initiatives.
Originality/value: By centring an Indigenous community often absent from pandemic
information-literacy research, this study elucidates how digital opportunities and constraints
intersect with cultural practices and institutional landscapes. Findings inform culturally
responsive HIL interventions, library and health-system outreach, and disinformation
mitigation strategies tailored to Indigenous contexts.
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Chakma, S., & Ahammad, N. (2026). Indigenous perspectives on health information literacy during COVID-19: The Chakma community experience. Performance Measurement and Metrics. https://doi.org/10.1108/PMM-10-2025-0070
