SALES ANALYSIS OF ELECTRICAL GOODS: A CASE STUDY OF ATS POWER LIMITED

Abstract

This internship report synthesizes theoretical knowledge with practical experience gained during a three-month internship at ATS Power Limited. The report aims to provide insights into marketing strategies, advertising systems, and customer perspectives, alongside internal growth dynamics within the company. It incorporates both primary and secondary data sources and is structured into six parts: Preparatory, Introduction, Organization Overview, Topic Discussion, Actual Tasks, and Research Findings. The Introduction outlines the study's objectives, while the Organization section details ATS Power Limited's background, vision, mission, and product offerings, including a graphical sales analysis of electrical goods. The main body explores the sales analysis of electrical goods, presenting key findings from the internship experience. The report concludes with recommendations for ATS Power Limited, emphasizing potential benefits if implemented, followed by a personal reflection on the overall learning experience.