Shakespeare and His Business Concepts

Abstract

Abstract- Shakespeare's grand and rich plays can be the immense guide and realistic case studies for business students, clients and entrepreneurs. The purpose of the paper is to reveal the business concepts of Shakespeare as mirrored in a number of his dramas. Therefore the contents of several dramas were scrutinized by critical discourse analysis. We have studied some crucial situations related to the world of business and the actions of the characters that embody the principles and ideals of great knowledgeable and witty professionals. This paper also attempts to portray some varied human behavior frequently approached in business dealings. For instance, the plays like Macbeth, Hamlet and Antony and Cleopatra can be considered as a study of career ambition, The Tempest is viewed as a symbolic presentation of workplace rivalry, The Merchant of Venice highlights contract enforcement, Measure for Measure, Julius Caesar and King Lear deal with real life hazards due to corruption, manipulations and difficulties in law enforcement and A Midsummer Night's Dream inspects business transformation. This paper also contains the background of personal success of the bard as a business- man which turned him into a prosperous and wealthy man. Not only this, the playwright presents a relevant business world in terms of leadership, decision making, conducting teamwork and ethics. This study also shows how Shakespeare had foreseen the modern business concepts as reflected in his dramas400 years ago.

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Amin, T. & Bashirullah, H' (2016). Shakespeare and His Business Concepts' The Business Review, 5, 99-ll 3,

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