Customer Retention Strategy of MM(Multi Mind) Knit Garments Ltd

Abstract

is project paper explores the customer retention strategies adopted by MM (Multi Mind) Knit Garments Ltd, a Bangladesh-based export-oriented garment manufacturer. With rising global competition, retaining international buyers has become essential for long-term sustainability. The study examines the company’s relationship marketing techniques, product quality assurance, timely delivery practices, and post-sales communication with clients. Data were gathered through interviews and document reviews. Findings suggest that personalized service, consistent quality, and transparent communication are key factors in maintaining buyer loyalty. The paper concludes with recommendations for strengthening customer engagement, including digital tracking systems and feedback loops to improve overall client satisfaction in the highly competitive knitwear market.