Consumer Behavior towards Consumption of Fast Food

Abstract

An executive summary is a short document section of a document of a produced for Consumer behavior towards consumption of fast food. The study was aimed at knowing the various eating habits of consumer. This project helped me in understanding what exactly customers look in an eating before entering it. It gives an idea about the essential factors that are required now a day for an eating joint attract customers in the competitive world. We were also given a task to understand the customer eating habits, what a consumer wants while eating in a restaurant what all a consumer look for and what are their expectations, how can restaurant owner satisfy the needs and wants of a consumer so that the consumer may come back. This project helped me to figure out the different consumer eating behavior and to understand the overall customer perception of eating in a restaurant as well as their demand for restaurant