Marketing Strategy & Process of Naturub Accessories BD Pvt Ltd.

Abstract

This study shows that Marketing Strategy and Process largely depends on job promotions, training programs, career development opportunity, feedback from supervisor, relationship with senior management, flexibility to balance between work and home etc. Printed questionnaires were distributed among 35 respondents and all the questionnaires have been collected and taken as the data for the study.The data has been analyzed by MS Excel. In this study, some results were satisfactory, which proved that the items of questionnaires are appropriates with this study. Despite differences in opinions made by the employees of the organization on what the study was conducted, the study shows that market scenario in business perspective.