Higher Education Marketing: 8S Marketing Mix for Private Universities in Bangladesh

Abstract

In higher educational landscape, many private universities are facing competition iron having. talented students; since quality in higher education is expected widely' Along with pedagogical activities' how higher education iwi's developed rom where it is executed and b what extent our gradating students are performing at the.ir that are also significant issues' In this context' universities can emphatic on integrities marketing .mix as mnemonic 8S' It is enormously needed if who help to retain the institution with fund generation aid others who have a stake in the of comes of private universities' 8S provides opportunities to communicate quality in higher education for the overall success of university ,our. This study depicts the priority of different elements of 8S and finds correlation amo.ng different groups of for conduiting marketing activities of private universities in Bangladesh