Merchandising Activities of Multi Mind Knit Garments Ltd

Abstract

This report focuses on the merchandising activities of Multi Mind Knit Garments Ltd, a leading company in the Bangladesh garments industry. The internship program, a prerequisite for MBA graduation, provides students with essential insights into real business environments, enhancing their understanding through practical experience. Multi Mind Knit Garments Ltd specializes in producing a variety of knit garments, including shirts, pants, and shorts, primarily for export to the U.S.A, U.K, and European countries. The company employs advanced machinery to ensure high-quality production and continuously invests in technology to expand its production capabilities. This report examines key aspects such as buyer satisfaction levels, product quality, and practices within the merchandising department. Additionally, it highlights the company’s commitment to maintaining strong relationships with buyers and its strategic focus on profit maximization. The findings underscore the importance of a skilled merchandising team in driving success in the competitive garment sector.