“Supply chain management and international marketing:A study on clearing and forwarding .”

Abstract

This study explores the relationship between supply chain management and international marketing with a specific focus on the clearing and forwarding sector. It examines how efficient logistics operations and coordination affect global trade performance, customer satisfaction, and business competitiveness. The research draws on industry data, expert interviews, and case studies to highlight the strategic role of clearing and forwarding agents in ensuring smooth import-export processes. The study concludes that optimized supply chain practices not only reduce operational delays and costs but also enhance the effectiveness of international marketing strategies.