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second convocation 2011
(2011-07-04) Prof. Dr. Eaysmin Ara Lekha
It is a great pleasure that Uttara University is going to celebrate its second convocation on July 4, 2011. On this memorable event, I heartily congratulate all the participants.
The convocation ceremony recognizes the academic attainments of its successful graduates. Convocation also provides a grand occasion for personalities, intellectuals and academicians to exchange greetings and views on the challenges the education sector has been facing.
Uttara University has been playing a very important role in the field of higher education by providing quality education at an affordable cost in Bangladesh.
I congratulate all the graduates participating in the second convocation and wish them great success and prosperity. I hope the graduates of Uttara University will play a remarkable role in the development of Bangladesh through their high skills and productivity. I also hope that the graduates of UU will be able to contribute successfully to the growth and development of the economy, which will enhance the image of Bangladesh at home and abroad.
Prof. Dr. Eaysmin Ara Lekha
"Consumer Perception OF Eco-Friendly Textiles"
(2026-11-12) MEHEDI HASAN SHEKH
Eco-Friendly Textiles are often seen as a solution to reduce some OF these issues
however consumers will consider various factors when deciding if they want to
purchase these products. These can include cost, quality, comfort, durability, design
OF the product, trust in labelling, availability OF product and Social Influence.A
descriptive cross-sectional Research Design was proposed using a structured
questionnaire. Relevant literature from academic and institutional sources were
reviewed. A framework was proposed to understand if knowledge and concern about
the environment can lead to positive attitudes and if perceived cost, quality, trust in
environmental claims and availability can influence Purchase Intention.
As verified data from the survey has not been provided there are no primary findings in
this draft. A clear framework has been created within the data analysis chapter with
examples OF how the data should have been reported.
SOCIAL MEDIA INFLUENCE ON MERCHANDISING AND MARKETING
(2026-11-12) Mariam Akter Eva
Nowadays, social media is no longer limited to staying in touch with friends; Customers
prefer to shop with this convenience. Finding what they want and ordering it can be
completed with ease. For this reason, social media has become a key source of marketing.
One customer said,
The main reason is due to it being convenient. As a customer, it is so beneficial. You don’t
have to worry about getting stuck in traffic, losing time, bad attitudes from shop assistants,
the stress of aggressive haggling, and the fear of getting scammed. With online shopping, you
get polite service, the option for cash on delivery, returns if you aren’t happy with it, and
sometimes discounts.
All the dresses are presented nicely. The price is set and the same for everyone; most of the
time they will tell you during the live session. You don’t have to haggle; it is super
convenient. Many people like myself have moved completely to real pages where they
provide everything they say they will. Sometimes the items look better in person! Obviously,
things have changed.”
Compared to traditional business models, social media offers significant advantages such as
the ability to provide immediate responses to customer inquiries and foster engagement on a
personal level, which have become central to modern product marketing strategies.
In the fashion world, social media has emerged as a unique medium serving as a cradle for
the development of new trends.
Merchandisers and marketers have increasingly turned to social media to generate and shape
market demand, translate designs into reality, and curate product assortments accordingly.
Consequently, this study examines the impact of social media on merchandising and
marketing, framed through the fashion retail sector with a particular emphasis on the apparel
industry. The research analyzes how social media influences merchandising strategies,
marketing-related controls, and consumer behavior.
AUTOMATION IN APPAREL PRODUCTION Opportunities AND Challenges FOR Improving Efficiency
(2026-11-12) NAHID IMRAN JIM
Apparel Production involves designing, preparing materials, cutting, sewing, finishing,
checking,
packing AND shipping. If any part OF this process is delayed or has an issue it can cause
delays, increased WIP, rework AND late deliveries. Due to customers wanting shorter lead
times, reliable quality, traceability AND competitive pricing, many manufacturers are
looking at
technology to improve their production systems.
Automation is the use OF equipment, software AND controls to reduce manual involvement.
In
Apparel Production this can range from basic programmable sewing machines to fully
computerised cutting, spreading, digital work instructions, tracking AND analytics.
Automation
does not always mean fully automated factories. Many systems will support staff by reducing
repetitive handling, increasing information flow AND providing stable conditions IN the
process.
Automation IN the apparel industry can be challenging due to the nature OF the fabric.
Fabrics
are soft, flexible AND often slick. Garment styles can vary IN shape AND construction AND
fashion can cause frequent changes to the product mix. This means solutions to automate
simple AND repeat processes may struggle to implement on complex seams or small batches
with lots OF variation. Often automation IN the industry is done IN stages.
Practical Implication: Define what automation means FOR your factory. What processes
AND
Guide on Traditional and Modern Apparel Product Development.
(2026-11-12) TAEYBA SOWA
Manufacturers have to increase the speed of product development whilst keeping quality and costs low.
Traditional methods offer useful physical information. However, multiple samples cause increased
material, time, labour and environmental impacts. Digital tools cannot completely replace physical
fitting as issues can be picked up during the physical fitting process that cannot be identified during the
virtual fitting. This issue affects the Bangladeshi RMG (ready made garment) industry the most as there
are issues with communication, coordination, lead time and technology.
### Aim, Objectives and Research Questions
The aim of the study is to compare traditional and modern product developments and investigate how
technologies have affected the design, sampling, alterations, communication, timescale and efficiency.