"Consumer Perception OF Eco-Friendly Textiles"

Abstract

Eco-Friendly Textiles are often seen as a solution to reduce some OF these issues however consumers will consider various factors when deciding if they want to purchase these products. These can include cost, quality, comfort, durability, design OF the product, trust in labelling, availability OF product and Social Influence.A descriptive cross-sectional Research Design was proposed using a structured

questionnaire. Relevant literature from academic and institutional sources were reviewed. A framework was proposed to understand if knowledge and concern about the environment can lead to positive attitudes and if perceived cost, quality, trust in environmental claims and availability can influence Purchase Intention. As verified data from the survey has not been provided there are no primary findings in this draft. A clear framework has been created within the data analysis chapter with examples OF how the data should have been reported.